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7 years experience in hardware and social software for IBM. Helped to develop and sell social software in 2007 before social networking was an everyday term. Worked closely with IBMs first two Beta clients for "facebook for the enterprise". After IBM, I moved to Salesforce.com to sell their entire portfolio and expand on their social application chatter. Taught clients and colleagues the value of chatter and social software. Moved to the agency world via Buddy Media to build media and niche retails divisions until they were acquired by Salesforce.com. Specialize in consultative selling to any vertical regarding the power of social software and media. Currently consulting companies on how to best utilize and choose between all the different creative and social technologies available in the marketplace. Leading educational sessions tailored for specific marketing teams that have been tasked to "jump" into the world of social marketing with social media 101.
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